Rural Women to become Social Media Savvy

nrwcWhat do rural women want? The National Rural Women’s Coalition has been listening carefully. Over the past three years the organisation has offered a range of E-Leaders programs to rural, regional and remote women aimed at building leaders and upskilling women.  These programs allow rural women who have limited access to professional development, the opportunity to log in of an evening and connect with industry’s best speakers and like-minded women all over Australia.

“Our E-Leaders program has been very successful and we have been able to use our collaborative webinar software to its full advantage,” said Irene Mills, NRWC President. “We link up women scattered all over the Australia with speakers both here and overseas and the results have been really exciting for empowering women, improving self-esteem and leadership skills as well as strengthening our rural communities,” said Irene.

The organisation is pleased to announce the latest offering, the 2014 E-Leaders Social Media Program, which will give 20 women the opportunity to take part in a nine week program that will focus on building skills in social media strategy.

“There has been an overwhelming response for upskilling in social media,” said Irene. “So we are responding with a program that will improve outcomes for women involved primary production, community groups or those running small businesses in rural regional and remote, Australia.”

Participants will learn how to use various social media tools such as Facebook, Twitter, YouTube,
Pinterest, Instagram and Google+, to develop an effective social media plan that will build business opportunities and engage a desired audience.

“We also have a platform for our E-Leaders alumnae to keep in touch which gives tremendous possibilities to further grow networks and learn what other people are doing in communities around Australia,” said Irene.

Applications for the 2014 E-Leaders Social Media Program open on Monday 15 September and close at 4pm AEST on Thursday 25 September.  Apply online at The program is free and available to 20 participants only.


Media Contact: Kerryn Suttor 0448 629 647. Further interviews can be arranged.