16 April 2015
SRA Media Release

Sugar Research Australia (SRA), the sugar industry’s owned company for research, development and extension, has announced the appointment of its new Manager Communications, Mr Brad Pfeffer.

SRA Chief Executive Officer, Mr Neil Fisher said that Mr Pfeffer “will play a pivotal role in improving SRA’s communication with its members, delegates, industry representative bodies, the Queensland and Commonwealth Government and levy payers.

“Mr Pfeffer will also have a dual role also facilitating improved communication from our members into SRA, to ensure our research direction remains aligned with our members’ needs in maintaining their profitability and sustainability”

“Prior to joining SRA, Mr Pfeffer worked as Communications Manager for the Queensland Farmers’ Federation where he delivered corporate communication strategies on a raft of industry issues”,” Mr Fisher said.

“Mr Pfeffer has a strong affinity with rural industry as he has a cotton and grain farming background from the Darling Downs and previously worked as a rural journalist with the Queensland Country Life where he was periodically exposed to our sugar industry.

Mr Fisher said: “He is a highly experienced agricultural communicator and his challenge will be to enhance the communication of outcomes and achievements of SRA, as we strive to deliver research benefits for our grower and milling members.”

Mr Pfeffer said that he was excited about the role and communicating the research outcomes of SRA for the benefit of SRA’s members and stakeholders.

“SRA is a developing respect with its members and it appreciates that it is the innovation and research that it provides that will continue to be vital for ongoing productivity and sustainability gains for the industry,” Mr Pfeffer said.

Mr Pfeffer said: “The sugar industry is a quintessential part of rural and regional Queensland and in particular Queensland agriculture. It is an industry full of innovative people and ideas, and research is crucial to its future. I’m excited about helping communicate the stories of innovation and research in this great industry.”