Case IH Step UP! Conference

March was a big month for the Next Gen program, with it hosting the inaugural ‘Case IH Step UP! Conference’ on the Gold Coast. Farmers and stakeholders young and old attended from throughout the Australian industry.

130326 Case IH Step UP- Seaworld PM - BBQ

  Conference delegates enjoy the Case IH machinery display

Farmers’ young and old descended on Sea World to contribute to the conversation about profitability, sustainability and innovation in the cane farming industry.

Australia’s sugar cane farmers, from all generations, had the first major opportunity in the history of the industry to discuss the future of the industry at the Case IH Step UP! conference in March this year.

The young farmer Next Gen groups got to network and encounter new information, before going back to their home areas recharged and inspired to step-up and take the reins in their local industry.


Next Gen farmers enjoying the trade stalls

As part of the Australian Cane Farmers Association’s (ACFA) Next Gen program, which fosters the next generation of young farmers, the Case IH Step UP! conference focused on three key industry drivers – profitability, sustainability and innovation.

Acting Next Gen Officer, Gerard Puglisi, said the early interest from canefarmers across all sugar regions was overwhelming.

“Young cane farmers in particular are crying out for industry knowledge and advice that will help them run profitable businesses into the future,” he said.

130326 Case IH Step UP Conference at Seaworld, Gold Coast

Motivational speaker and rugby legend, John Eales, 
with the iconic 'Cane Captiva'

“There are also more experienced cane  farmers who attended the conference as they want to continue to play an active role in the industry they love and transfer knowledge to the next generation of farmers.”

There has never been a conference in Australia like this, which encourages participation of all generations of sugar cane farmers.

Farmers had the rare opportunity to ask questions of leading research, accountancy, financial, and legal experts and get honest answers from them.

Over the three-day event the discussions informed a 10-point action plan for the next 12-months which will be used to inform Government on key issues impacting the industry.

“The future of our industry is in the hands of young farmers and they need the support and knowledge of their more experienced counterparts to push the industry forward,” said Don Murday, Chairman of Australian Cane Farmers.

The conference was opened by the Hon Dr John McVeigh Qld Minister for Agriculture Fisheries and Forestry. Former Australian Wallaby and inspirational businessman John Eales was the key motivational speaker along with the much-admired and humorous Sam Kekovich as the dinner speaker.

130326 Case IH Step UP Conference at Seaworld, Gold Coast

The Hon. Dr John McVeigh addresses the Conference

The ACFA called on young cane farmers across all key sugar regions to apply to be their local Next Gen representative and these were announced at the conference.

The venue was chosen with families in mind so that the whole family, after a challenging year, could take the time to relax and enjoy the Gold Coast.

The Next Generation program (Next Gen) has been developed in response to a major issue the sugar cane industry is facing regarding its main asset – its famers.

The industry has identified a need to entice young farmers into a career in agriculture, specifically in the sugar cane industry.

It is also important to ensure the more established farmer is encouraged to transfer the wealth of their knowledge to the incoming generation. 

Highlights from the Case IH Step UP! Conference…
-Opening address by The Hon. Dr John McVeigh, Minister for Agriculture, Fisheries and Forestry
-Rugby legend and motivational speaker, John Eales speaking about ‘Business Insights and Inspirations
-SRDC panel discussion
-Case IH Global Harvesting expert; Guilherme Belardo
-Machinery display by Case IH
-Suncorp Family BBQ
-Brent Casey, QSL, & Nicolas Wainwright, Czarnikow, on ‘The sugar market, prices and what to expect in 2013’
-‘Innovative Farming Practises’ panel with Robert Quirk (ACFA), Nick Goodall (Bonsucro), Robert Coco (Reef Catchments), Bradley Hussey (BSES), Guilherme Belardo (Case IH)
-As well as key sessions from Vita Health, Basic Training Solutions, OBI Recruitment, Suncorp Agribusiness, McKay’s Law & Proactive Accountants Network

We would like to extend a huge thank you to all of our sponsors and conference attendees who all helped make the Case IH Step UP! Conference such a success.

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